commercial photography

The right image is vitally important for marketing communications. Over the last 12 years, Robert has worked as a senior marketer throughout Europe, Africa, the Middle East and the Far East, delivering award winning advertising and communications materials. He has worked in partnership with creative agencies of all kinds, briefing, devising, creating and directing campaigns that have added significant value to the commissioning businesses.

"Robert can offer something very few other lensmen can. A vast experience and instinctive knowledge of advertising and marketing. It will set him apart. After all, an image has to communicate, it is a messenger, it has to truly do the "work" it is supposed to do. He has ability to think a shot through from the brief to the execution, to the final application and insertion into the ad. I'm not sure if I've worked with anyone else who can do that."
Chris Gotz, Creative Director (Ogilvy Cape Town)

Harnessing this experience with his creative photographic skills, a real eye for detail and art direction, and a deep knowledge of the briefing process gained from all viewpoints, Robert can ensure that the commissioning and production of images delivers the desired commercial objectives.

Equally at home in a studio as on location, Robert understands how the briefing and creative development process works and can bring useful experience to every stage, having a broader view than just what is seen through the lens.

"Too many photographers seem unwilling to focus on the brief when shooting commercial images" says Robert. "I have seen too many examples of photographers being too protective of 'their' approach to the image, forgetting that the real judge of their work will be the target of the marketing communication it supports."

Thanks to his broad experience, Robert can play several roles: He can be retained purely as a photographer, responding to a brief; or he can act as your co-ordinator of the creative development process, helping you to devise a brief, bringing together the appropriate experts, and delivering finished creative concepts.